In 2004 the members of Refrigerants, Naturally! together with Greenpeace and UN Environment, set out to accomplish an ambitious mission. That mission was 100% natural refrigerants in new point of sale systems wherever technically and legally feasible.
With the collective efforts of PepsiCo, Red Bull, The Coca-Cola Company and Unilever, the Refrigerants, Naturally! Initiative is able to proudly say: “Mission Accomplished!”
First campaign prevents the emission of around 43.5 million metric tons of CO2, equal to the annual emissions of more than 8.86 million passenger vehicles *
Three other global companies joined the network temporarily: Carlsberg, IKEA and McDonalds. Over the last years these companies have, together with their suppliers, developed and tested new technologies and placed natural refrigerant - using equipment on the market.
In 2005, the Refrigerants, Naturally! Initiative was the recipient of the U.S. Environmental Protection Agency's Climate Protection Award.
In 2005, the Refrigerants Naturally! Initiative's achievements were recognized by the United States Environmental Protection Agency with an award for their efforts in fighting global warming.
By the end of 2017 – 13 years after the start of Refrigerants, Naturally! – we have collectively placed 7.25 million units using natural refrigerants worldwide.
Direct competitors worked together to create a global impact and move the industry toward improving their carbon footprint and making cooling and freezing technology environmentally sustainable. Through technical information sharing and network development the Refrigerants, Naturally! members actively supported the development and dissemination of the know how to service natural refrigerant-based systems and promoted innovation and best practice to non-members, particularly for markets in developing countries and emerging economies.
By directly communicating to influential audiences, including trade associations, suppliers, policy makers and customers, the members changed the perception of natural refrigerant technology at a global level. Demonstrating and communicating the business case for natural refrigerants at a tangible level enabled the global dissemination of highly energy efficient and environmentally friendly point of sale cooling and freezing equipment. Through joint and evidence-based advocacy in support of natural refrigerants, national and regional regulation and standardisation was updated to allow the widespread use of natural refrigerant equipment.
The members collectively decided to officially end their active engagement in the Refrigerants, Naturally! Initiative by the end of 2017. They encourage other sectors to follow their example to collectively make possible what seems impossible. The food retail sector is the first of future new ventures.
(*Numbers are based on the systems collectively implemented by Coca-Cola, PepsiCo, Red Bull and Unilever. The numbers and saved emissions of former members are not counted in the numbers presented here.)